All work designed by Erin Gleig. Copyright 2023.
Ruby Slippers Theatre
Ruby Slippers Theatre wanted a redesign of its website. They wanted to make the website more user-friendly and display what was playing more prominently. RST described a need to make navigation easier, including purchasing tickets and making donations and describing their mission statement.
In order to convey the primary goal of selling more tickets, I decided to put the current season information directly on the homepage. Branding was taken from their existing collateral and logo design. We decided on a simple and modern style that was easy to read and featured their two main goals, ticket sales and donations, on the homepage.