Perspectives: Theatre in Multi-culture
Digital Marketing, Graphic Design and Video Editing
Ruby Slippers Theatre
Instagram reel promoting interview with Louisa Phung.
Instagram Story promoting interview with Nina Lee Aquino, Artistic Director. Graphics and video editing by Erin Gleig.
Brief:
I have worked with Ruby Slippers Theatre for seven years. This organization is known for its progressive values and commitment to social causes. One of the projects I was involved in was a video series called Perspectives: Theatre in Multi-culture. This project aimed to raise awareness about systemic racism in the Canadian theatre industry.
I was responsible for devising digital marketing strategies, editing videos and producing motion and still graphics for social media. We successfully created a captivating video series well-received within the theatre community and helped promote under-valued artists in the arts.
Features:
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YouTube Video Interview
Social Media Graphics for Facebook, Instagram and Twitter
Email Marketing Campaign
Interviews conducted by Grace Chin, 2021.